1. INTRODUCTION

RB Farina Roofing Co (“we,” “us,” or “our”) is dedicated to protecting your privacy and ensuring the security of your personal information.

This Privacy Policy governs how we collect, use, process, store, and share information when you visit our website (www.FarinaRoof.com), use our online services (including contact and quote request forms, appointment scheduling, online payment processing, SMS communications, and newsletter sign-ups), and interact with us in-person or by phone.

By accessing our Site or using our Services, you expressly consent to our practices as described herein. We reserve the right to update this Policy periodically; significant changes will be communicated on our Site and through direct notifications. Your continued use of our Site constitutes your acceptance of such updates.

2. DEFINITIONS

  • Personal Information: Any data that identifies or can be used to identify you, including your name, mailing address, email address, phone number, payment details, and IP address.
  • Usage Data: Automatically collected information about your interactions with our Site (e.g., browser type, operating system, pages viewed, visit duration, referral URLs).
  • Cookies and Tracking Technologies: Small data files (e.g., cookies, web beacons, tags) used to track your activity and preferences.
  • Service Providers: Trusted third-party vendors (such as Stripe, Twilio, HouseCall Pro, and SMS service providers) that process information on our behalf under strict contractual and legal safeguards.
  • SMS Communications: Text messages sent to your mobile device for purposes including appointment reminders, transactional alerts, and promotional offers. By providing your mobile number, you explicitly consent to receiving these messages in compliance with the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and other applicable regulations.

3. INFORMATION WE COLLECT

A. Information You Provide Directly

When you interact with our Site or contact us, you voluntarily provide:

  • Personal Identification Data: Your full name, email address, phone number, and mailing address.
  • Payment Information: Credit card details and billing information during online payments. (Note: All payment data is securely processed by our third-party provider, such as Stripe, and is not stored on our servers.)
  • Service-Specific Details: Information from quote requests, appointment scheduling, SMS sign-ups, and newsletter subscriptions.
  • Additional Data: Data from surveys, feedback forms, or reviews, including demographic details when provided.

B. Information Collected Automatically

Our Site automatically gathers:

  • Device & Usage Data: Information such as your IP address, browser type, operating system, device identifiers, pages viewed, and visit duration.
  • Cookies & Tracking Technologies: Tools like Google Analytics, Meta Pixels, and LinkedIn Pixels to analyze traffic and deliver personalized content.
  • Location Data: Derived from your IP address, enabling us to offer localized services and direct you to the nearest office.

C. Offline Information Collection

We may also collect personal information during in-person consultations, phone calls, or events. Such information is integrated with your online records only if you voluntarily provide it.

4. HOW WE USE YOUR INFORMATION

We use your information to enhance our services, tailor your experience, and maintain compliance with applicable laws. Specific uses include:

A. Service Delivery

  • Operational Purposes: Processing quote requests, scheduling appointments, and facilitating secure online payments.
  • Customer Support: Providing follow-up communications regarding your roofing projects and addressing inquiries.

B. Customization and Improvement

  • Personalization: Tailoring your experience on our Site based on your location and service preferences.
  • Analytics: Aggregating and analyzing usage data to improve our website and service offerings.

C. Marketing and Communication

  • SMS and Email Communications: With your explicit consent, we send you appointment reminders, transactional alerts, promotional offers, and newsletters.
    • Explicit SMS Consent: By providing your mobile number, you agree to receive SMS communications from RB Farina Roofing Co in strict compliance with TCPA and CTIA guidelines. Standard messaging and data rates may apply.
    • Frequency and Content: SMS messages may include time-sensitive alerts and marketing content; if applicable, you will be informed of the estimated frequency.
    • Opt-Out: You can opt out at any time by replying “STOP” to any SMS message or by following alternative instructions provided on our Site.
  • Advertising: Delivering targeted ads using anonymized, aggregated data in partnership with third-party advertising partners.
  • Legal Compliance & Safety: Disclosing information only when required by law, subpoenas, or to protect our rights and safety.

D. Regulatory Compliance

We strictly adhere to all applicable laws and guidelines governing electronic communications, including TCPA and CTIA requirements, by maintaining detailed records of customer consent and ensuring clear, transparent communication.

5. HOW WE SHARE YOUR INFORMATION

We share your information only in specific, limited circumstances:

  • With Service Providers:
    We work with trusted third-party providers (including SMS platforms such as Twilio) who are contractually required to protect your data and comply with regulatory requirements.
  • For Business Transactions:
    In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you if such a change affects your data.
  • Legal Compliance:
    We may disclose your information as required by law, subpoenas, or court orders, or to protect our rights and the safety of others.
  • Third-Party Advertisers:
    Third-party advertising partners may collect data via cookies and tracking technologies on our Site, subject to their own privacy policies.
  • User-Generated Content:
    Any content you voluntarily post (reviews, testimonials, comments) is public and may be used by others.

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance and personalize your experience:

  • Essential Cookies: Required for authentication, session management, and basic Site functionality.
  • Preference Cookies: Store your settings (e.g., language preferences).
  • Analytics & Advertising Cookies: Monitor your behavior to deliver personalized content and ads.
  • Your Options: You may disable cookies through your browser settings; however, this may affect Site functionality. For detailed instructions, please refer to our Cookies Policy or the respective opt-out pages provided by major ad networks.

7. DATA SECURITY AND RETENTION

A. Data Security

We implement strong administrative, technical, and physical safeguards to protect your information, including:

  • Encryption: All data transmitted on our Site is encrypted using SSL/TLS protocols.
  • Access Controls: Only authorized personnel have access to your personal data based on job necessity.
  • Regular Audits: We routinely review and update our security measures in accordance with industry standards.

B. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill the purposes for which it was collected; and
  • Comply with legal, accounting, or reporting obligations.
    For example, transactional data may be kept for up to 7 years, while data collected specifically for SMS communications (including consent records) will be retained for the duration of your subscription and for any required compliance period thereafter.

8. USER RIGHTS AND CHOICES

Depending on your jurisdiction, you have the following rights regarding your personal information:

  • Access and Correction: You may request access to or corrections of your data.
  • Deletion: Subject to legal obligations, you can request deletion of your personal data.
  • Data Portability: You may request a copy of your data in a portable format.
  • Opt-Out:
    • For marketing communications (including SMS), you may withdraw your consent at any time.
    • SMS Opt-Out: Simply reply “STOP” to any SMS message or use the alternative opt-out method provided on our Site.
  • Automated Decision-Making: You may object to decisions made solely by automated processes that significantly affect you.
    To exercise these rights, please contact our Privacy Coordinator with your full name, contact details, and a description of your request.

9. SMS COMMUNICATIONS

In support of A2P messaging compliance and transparency:

  • Explicit Consent for SMS:
    By providing your mobile number, you expressly consent to receive SMS communications from RB Farina Roofing Co, which may include appointment reminders, transactional alerts, and promotional offers in accordance with TCPA and CTIA guidelines.
  • Content and Frequency:
    SMS messages may be sent on an as-needed basis and may include both transactional and marketing content. Standard message and data rates may apply.
  • Opt-Out Mechanism:
    You can easily opt out of SMS communications at any time by replying “STOP” to any SMS message or by contacting us at Info@FarinaRoof.com. Once your opt-out request is processed, you will receive a confirmation message and no further SMS messages will be sent to you.
  • Consent Documentation:
    We maintain detailed records of your SMS consent, including the date, time, and method of opt-in, in compliance with all applicable regulations.

10. CHILDREN’S PRIVACY

Our Site is not directed at children under the age of 13. We do not knowingly collect personal data from minors. If we discover that a child under 13 has provided us with personal information, we will promptly delete such information. Where parental consent is legally required, we will obtain it prior to processing any data.

11. LINKS TO THIRD-PARTY WEBSITES

Our Site may include links to third-party websites that are not controlled by us. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any external sites you visit.

12. POLICY UPDATES

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. Significant updates will be communicated via email or prominent notices on our Site, and the “Effective Date” will be revised accordingly. Your continued use of our Site constitutes your acceptance of any changes.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Coordinator:

RB Farina Roofing Co
 1319 Massachusetts Ave
Arlington, MA 02476
Phone: 781-648-5446
Email: Info@FarinaRoof.com